IGA is a grocery store chain that needed their proprietary label redesigned. I led the development of the RFP which ultimately was won. I then modernized the logo and re-conceptualized the overarching design for over 2000 SKUs. I provided art direction to the photography and worked closely with printers to refine production. Given the large production needs, I ultimately created internal standards and a protocol for the design and production of all remaining SKUs, for use by a team of junior designers. These designs are now in stores across the country.