Hillman fasteners (nails and screws) are well-known and high-selling in the professional contracting world. But Hillman was concerned they were getting lost online at Lowes.com amongst multiple competitors targeting home DIYers. In response, I overhauled the eCommerce process for Hillman, developing and implementing brand standards, and worked with a photographer to art direct over 1,000 SKUs. The final product was then adapted by Lowes.com to enhance products for multiple other companies.